• Alex Mills

Jaime Williams Joins Sporting Chance



Sporting Chance is delighted to welcome Jaime Williams to the charity as our Commercial Strategy Consultant.


Jaime, the son of Williams Formula One team founder Frank Williams CBE, has been recruited to instigate and support Sporting Chance’s commercial activity.


His main focus is developing the charity’s commercial strategy, with a view to nurturing mutually beneficial partnerships between Sporting Chance and corporate partners.


Jaime has a successful professional background in advertising, public relations and commercial partnerships, including being responsible for forming lucrative relationships between Premier League football clubs and their top-tier sponsors.


He also owns his own independent record label, which supports experimental artists.


Jaime’s expertise is central in building the Sporting Chance brand, generating funding and elevating the charity’s position in the world of sport.