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Alcohol Awareness Week 2021

It's Alcohol Awareness from 15-21 November and this year's theme is 'Alcohol and relationships.'

Sporting Chance has provided treatment and support for people who are struggling with alcohol addiction and other problems related to alcohol for more than twenty years.

In fact, Sporting Chance came into existence as a direct result of our founder's own battle with alcoholism.

Tony Adams MBE founded the charity in 2000 during his journey from addiction to recovery. It took the initial form of a rehabilitation clinic for sportspeople in need of treatment for addiction to alcohol, other drugs and gambling.

While the clinic still supports many athletes today, the majority of our work is providing therapy for other mental health issues. We also provide mental health and lifestyle education to sportspeople at academy and professional level as well as staff and others around them.

While other issues have become more prominent, alcohol does remain a significant problem in sport and in society.

If you are a current or former professional sportsperson and are in need of support with alcohol related problems, or any other mental health concern, please visit the support section of this website.

Follow us on instagram and check back here throughout the week for some Alcohol Awareness Week related content.

It’s easy to take part in Alcohol Awareness Week. Here are six key actions you can take:

  1. Tweet to let everyone know you’re taking part using the hashtag #AlcoholAwarenessWeek!

  2. Download our social media images in English and Welsh to join in with the campaign.

  3. Share your stories, events and activities on social media throughout the week using the hashtag #AlcoholAwarenessWeek.

  4. Use our free digital resources to get people talking and thinking about their drinking. Sign up to receive the full resource pack.

  5. Take on the 15-21 challenge and raise awareness and vital funds to reduce the harm caused by alcohol. Set up your fundraising page today!

  6. Keep in touch to tell Alcohol Change what you’ve done! Email us at:


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