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  • Alex Mills

Sporting Chance Partners With Athlete Now

Sporting Chance is delighted to announce a partnership with Athlete Now, a new sports directory made up of verified sports practitioners, coaches and facilities for all sports, at all levels.

Athlete Now was established to link athletes with performance focused practitioners, industry experts and career opportunities. This partnership with Sporting Chance will provide a direct line of communication between athletes and the charity’s triage team, who will be able to connect them with one of over 270 counsellors or psychotherapists on their nationwide therapist network. When Athlete Now members use our dedicated contact form now available to them, they will be linked to appropriate support based on their location and presenting issue and can book themselves in with that therapist on a private basis.

Sporting Chance CEO Colin Bland commented on the partnership “We have worked with professional athletes for nearly 25 years, but our funding for these athletes has often been secured through umbrella contracts with large sporting stakeholders.  Through this arrangement we are working slightly differently, giving the opportunity for Athlete Now members to access the same world class support on a private basis, and I hope this partnership is one that we can extend in the future to other organisations.”

Athlete Now members can access support via our designated support page found at


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