Sporting Chance is delighted to announce that Tom Lace has started a role as Marketing Executive within the charity's commercial department.
Current professional cricketer and PCA member Tom, has always balanced his sporting career with personal development and is part way through a degree in Business and Economics. Tom’s responsibilities will be to raise awareness of the charity's services and events in line with the overall marketing strategy that is in place.
David Bartlett, Commercial Director at Sporting Chance said: “In order for Sporting Chance to grow our reach and awareness amongst professional athletes, it’s important we have people involved that truly understand the challenges and landscape we operate in. I discussed the opportunity with Martin Cropper, PCA Rep for South West, and he immediately signposted me in Tom’s direction as someone who would thrive in this position. In the few weeks Tom has been involved, we’ve already seen a significant increase in our reach and engagement on social media and we’re really excited with the ideas he has to take us forwards over the next year”.
On his appointment Tom commented: “I’m hugely grateful for the opportunity to be doing some work with Sporting Chance, an amazing charity which continues to support and nurture wellbeing amongst professional athletes, something I am extremely passionate about. I’d like to thank David and Martin for offering me this opportunity, and also Colin Bland, CEO of Sporting Chance, who has been supportive in me doing this alongside my cricket.”
Sporting Chance supported over 1400 athletes in 2022, with a common presentation reported being the difficulties transitioning away from a career in professional sport. As a charity, we are delighted we can work with the PCA and other stakeholders, to offer opportunities like these for personal development and support athletes with their career aspirations.
Personal Development Manager, Martin Cropper, believes that the role is an example of the expanding positive relationship between Sporting Chance and the PCA, “Through enhancing Sporting Chance’s reach across their communication platforms, which will in turn make a positive difference to the mental health and wellbeing of professional sports people, Tom will be gaining valuable experience to support his personal and professional development as he continues to explore his dual career interests,” he said.